Amazon To Purchase Video Doorbell Maker Ring For Over $1 Billion
Amazon and Ring, the maker of video doorbells and security cameras, have come to an agreement where the former will acquire the latter. The deal is said to be worth over one billion dollars. While nothing has been specifically said about what plans Amazon has for Ring, it's easy to guess what will happen based on what Amazon has done with its past acquisitions like that of Twitch and others.
What this will mean is that the Ring brand will likely carry on. Ring already has integration with Amazon Alexa via skills launched in June of last year, and you can bet that Amazon will expand its integration into the Ring line of products, even if some of the products that overlap with what Amazon already offers.
"Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities, and the world," a Ring spokesperson said in a statement. "We’ll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon. We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods."
"Ring’s home security products and services have delighted customers since day one," an Amazon spokesperson said in a statement. "We’re excited to work with this talented team and help them in their mission to keep homes safe and secure."
This is just the latest in a line of acquisitions for Amazon relating to the smart home market, as the company announced its intention to purchase Blink late last year.