Amazon Says Its E-Books Will Be Readable On iPad

Those who may be in the midst of their Amazon.com stock after the introduction of the iPad, may want to pause and think for a second. While many forecast the Kindle's demise, more important than a Kindle sale for Amazon.com are sales of its e-books.

After all, as with printers, it's all about the consumables. You may only sell one Kindle, but you could sell tens of e-books to one consumer. In response to the iPad's introduction, Amazon.com said the following:

Customers can read and sync their Kindle books on the iPhone, iPod Touch, PCs, and soon BlackBerry, Mac, and iPad. Kindle is purpose-built for reading. Weighing in at less than 0.64 pounds, Kindle fits comfortably in one hand for hours, has an E Ink display that is easy on the eyes even in bright daylight, two weeks of battery life, and 3G wireless with no monthly fees-all at a $259 price. Kindle editions of New York Times bestsellers and most new releases are only $9.99.

Amazon.com's lower price for e-books may give it an advantage over iBooks. Reports that Apple is planning to let publishers set higher prices ($12.99 and $14.99) for iBooks. But, of course, that's what we said when Amazon MP3 was selling MP3 songs for less than iTunes, and without DRM, as well.
Despite the Apple iPad announcement, Amazon stock didn't sink Wednesday. Amazon shares were up. They are also up nearlyr $2.00 on Thursday, at the time of this writing, with the company reporting Q4 earnings later today.