Amazon Reveals Ad-Supported $164 3G Kindle

Yet another punch is being thrown in the e-reader war. With Kobo and B&N both launching new e-readers this week, Amazon just had to step in with news of their own. And they did. The company introduced an ad-supported version of the 3G Kindle, a $164 version that costs $25 less than the non-ad-supported variant. It still includes free 3G wireless in the U.S., and the form factor has remained the same, but you'll be saving the $25 in exchange for having a few ads dotted about the user experience.

This follows the launch of the Wi-Fi ad-supported Kindle earlier in the month, which also launched with a $25 savings. So, are you enticed by such offers, or will you pony up the extra for an ad-free experience?

Introducing the Lowest Price 3G E-Reader - Kindle 3G with Special Offers for Only $164

Same features as latest-generation Kindle 3G - free 3G wireless, Pearl E Ink display, up to two months of battery life and more - plus sponsored screensavers and money-saving special offers

SEATTLE, May 24, 2011 (BUSINESS WIRE) --

(NASDAQ:AMZN)--Last month, introduced Kindle with Special Offers, a new member of the Kindle family that gives customers access to money-saving special offers. Just five weeks later, Kindle with Special Offers became the bestselling member of the Kindle family in the U.S. Today, Amazon announced that it is now making special offers available for Kindle 3G. Kindle 3G with Special Offers is available starting today for only $164 and ships immediately. At just $164, Kindle 3G with Special Offers is the lowest price of any 3G e-reader, and includes the latest Pearl electronic ink display. Learn more about the entire Kindle family, including the $114 Kindle with Special Offers and the new $164 Kindle 3G with Special Offers, at

"Kindle is the bestselling e-reader in the world. It's been just six weeks since we introduced the new $114 Kindle with Special Offers, and already customers have made it the bestselling member of the Kindle family," said Jay Marine, Director, Amazon Kindle. "In response to customer requests, we're now making these money-saving special offers available for Kindle 3G. You will get all the features readers love about Kindle 3G - free 3G wireless, global wireless access, Pearl electronic ink display that's easy to read even in bright sunlight, access to over 950,000 'Buy Once, Read Everywhere' Kindle books - all for just $164 - the lowest price for any 3G e-reader."

Special offers that will be available in the coming weeks include:

- $10 for a $20 Gift Card - customers loved this offer, so we're making it available again in time for Father's Day
- Save up to $500 off Amazon's already low prices on HDTVs with a unique 20% discount on 200 HDTVs from brands including Sony, Panasonic, LG, and VIZIO
- $1 for a Kindle book, choose from thousands of books including Water for Elephants and the Hunger Games trilogy
- Spend $10 on Kindle books and get a free $10 Gift Card

Kindle 3G with Special Offers includes all the same features that helped make the third-generation Kindle the #1 bestselling product in the history of

- Free 3G wireless , no annual contracts, no monthly fees
- Global 3G coverage means books in under 60 seconds in over 100 countries and territories
- Paper-like Pearl electronic ink display, no glare even in bright sunlight
- Lightweight 8.7 ounce body for hours of comfortable reading with one hand
- Up to two months of battery life with wireless off eliminates battery anxiety
- Kindle Store with over 950,000 books - largest selection of the most popular books
- Seamless integration with free "Buy Once, Read Everywhere" Kindle apps for Android, iPad, iPod touch, iPhone, PC, Mac, BlackBerry and Windows Phone

Kindle 3G with Special Offers is available for immediate shipment to customers in the U.S. at