U.S. Spending On Video Games And Hardware Soared To Record Levels In 2020
It appears that video game spending ended up 27% higher than last year's total, and December alone saw a 25% uplift over last December. As for hardware, $5.3 billion was spent, which is 35% higher than 2019's hardware sales and "the most since $5.6 billion was reached in 2011." Interestingly, the best-selling hardware platform of 2020 is not one you may expect.
Dec 2020 US NPD THREAD - December 2020 consumer spending across video game hardware, content and accessories reached a December record $7.7B, 25% higher when compared to a year ago. Full year spending also set a new record, totaling $56.9B, 27% higher than 2019. pic.twitter.com/JFTL7eOEat— Mat Piscatella (@MatPiscatella) January 15, 2021
Also, Nintendo did pretty well in 2020, as we also have another chart showing off the top 20 games in 2020. Nintendo takes precisely half of that list, with number three, Animal Crossing: New Horizons, being the company's highest spot.
US NPD HW - Nintendo Switch was the best-selling hardware platform in units and dollars for both December and the 2020 year. Annual dollar sales of Switch hardware were the 2nd highest for a platform in U.S. history. Only the 2008 dollar sales of Nintendo Wii were higher.— Mat Piscatella (@MatPiscatella) January 15, 2021
In the number one spot is no real surprise, Call of Duty: Black Ops Cold War. The Call of Duty franchise has held that spot in the U.S market for a whopping 12 consecutive years according to Piscatella. The real surprise of the list is that Cyberpunk 2077 is number 19, but digital sales are not included and the game likely did not have enough time to grow after being mired with issues.
US NPD SW - 2020 Top 20 Sellers pic.twitter.com/7B0sreCkLV— Mat Piscatella (@MatPiscatella) January 15, 2021
Overall, it seems it was a reasonably good year for the video games market. According to the data shown, Nintendo likely takes the crown as the most prolific producer of hardware and software with its U.S market share. However, besides market numbers, is the top 20 list also a list of the best games this year? Let us know what you think in the comments below.