Sports Illustrated Swimsuit Issue Goes VR With Bikini Clad Beauties In 360-Degree Glory

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It’s the time of the year again; time for the Sports Illustrated Swimsuit issue to hit newsstands across the country. And while the release of the swimsuit issue has been a time honored tradition for young boys and men alike, the rise of the Internet has somewhat blunted the visual impact of the issue.

Rather than stick with the tried and true formula, SI is adding a bit of tech-infused flavor with this year’s issue, and the sports publication has turned to none other than Google for some help. Starting this week, you’ll be able to purchase two editions the SI Swimsuit issue: a regular version for $7.99 and a premium edition for $9.99 that includes a Google Cardboard VR viewer (around half a million of the premium edition will be in circulation this year).

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So what does the extra $2 get you besides a Google Cardboard viewer? Well it grants you access to free and premium VR content that is awash in scantily clad (or merely body painted) swimsuit models. The SI Swimsuit experience will be viewable with an iOS and Android companion app that you can download for your smartphone (Windows Phone users are once again left out of the loop, bummer). Those that ponied up for the premium edition will have full access to all of the VR clips included in the app, while everyone else will have to pay $1.99 or $4.99 depending on how much of the VR experience that you want to take part in.

If you want a little teaser of what’s awaiting you in the SI Swimsuit app, take a look at this 360-degree tour which showcases a handful of famous models:

We’ve seen some rather interesting uses of VR tech in the past few months, with the most recent being an Oculus Rift-fueled look at the PGA Golf Tour. We’ve also seen VR used to highlight the New England Patriots on the practice field and to tag along with NBA star LeBron James.

Brandon Hill

Brandon Hill

Brandon received his first PC, an IBM Aptiva 310, in 1994 and hasn’t looked back since. He cut his teeth on computer building/repair working at a mom and pop computer shop as a plucky teen in the mid 90s and went on to join AnandTech as the Senior News Editor in 1999. Brandon would later help to form DailyTech where he served as Editor-in-Chief from 2008 until 2014. Brandon is a tech geek at heart, and family members always know where to turn when they need free tech support. When he isn’t writing about the tech hardware or studying up on the latest in mobile gadgets, you’ll find him browsing forums that cater to his long-running passion: automobiles.

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