Items tagged with supercookies

In late January, Verizon Wireless announced its plan to allow customers to opt out of its Unique Identifier Header (UIDH). The UIDH is better known as a “supercookie” in the tech circle, as it can’t be deleted by customers and is used primarily for advertising purposes. Today, Verizon has finally updated its systems to allow customers to opt-out of the tracking mechanism. Customers can either login to their account online (by visiting this link) or call 1-866-211-0874 to opt-out of the intrusive tracking system. For its part, Verizon spokeswoman Debra Lewis said that privacy is always a “central consideration” when it introduces new features for its customers, and this move by the company is... Read more...
AT&T and Verizon Wireless received a lot of backlash from privacy advocates back in October when it was discovered both carriers were using a Unique Identifier Header (UIDH) to track its customers. Unlike regular cookies, which can be deleted by users, a UIDH cannot be deleted and is used primarily for targeted advertising purposes. Since there was no option to disable the UIDH by the customers, they have been dubbed “supercookies” by critics. Feeling the heat from a growing chorus of critics, AT&T decided to bail on supercookies in November. "It has been phased off our network," said AT&T spokeswoman Emily Edmonds at the time. "We have completed testing of the numeric code that would... Read more...