Items tagged with set-top-box
Amazon is holding a press event on April 2nd, and it appears likely that the announcement will be the oft-rumored and long-awaited streaming video set-top box. Or at least, something pertaining to living room entertainment. The image that Amazon sent along with the invitation is a shot of a couch littered with a few kernels of popcorn. “Please join us for an update on our video business,” reads the tag line. It’s not hard to connect the dots. Now, what exactly Amazon might unveil for the living room is still a bit of a question mark. It could just be another streaming box like the Roku, Apple TV, or others, but that seems like a relatively uninteresting route already well-traveled...
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It sounds like Amazon CEO Jeff Bezos is doing it again--playing the disrupter by using Amazon's massive resources to surgically invade a new market segment--and this time, the company is focused on the hardware side of the video streaming market. Bloomberg, citing “people with knowledge of the matter”, said that Amazon is planning to release a TV set-top box whose primary purpose would be steaming video--presumably from its own Amazon Video on Demand and Amazon Prime services. This would put the company in direct competition with the likes of Roku, Boxee, and Apple, as well as Microsoft and Sony, whose consoles let users stream video, as well. Such a move would also give Amazon another...
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