Items tagged with Phil Schiller

If you're a school that makes use of Chromebooks in the classroom instead of iPads, Apple's Phil Schiller would like a word with you. Apple's iPad were once the "darling" of classrooms around the United States as kids could use the tablets for interactive lessons and as digital textbooks. However, in recent years, Chromebooks have begun to flood classrooms due to their cheaper pricing and built-in keyboard/touchpad threatening Apple’s long stronghold on the education market. With Chromebooks being the go-to choice for many school districts, Schiller slammed the initiative as not being beneficial to students or their learning. In an interview with CNET that focused primarily on... Read more...
When Apple announced its iPhone 11 and iPhone 11 Pro smartphones earlier this month, the upgraded cameras were perhaps the most talked about new feature. The iPhone 11 (the successor to the iPhone XR) now features two cameras, while the iPhone 11 Pro/Pro Max (successors to the iPhone XS and iPhone XS Max) come with three cameras. But equally important is the SoC that is powering the smartphones: the A3 Bionic, which is comprised of over 8.5 billion transistors. This new SoC is based on second-generation 7nm process tech, with a heavy emphasis on performance-per-watt. The folks over at Wired were able to talk with Phil Schiller, Apple's SVP of Worldwide Marketing, and... Read more...
Apple is a company that rarely likes to admit to faults with its products. The company is often dragged kicking and screaming to public disclosures, and even when it does fess up, it often states that the issues affect a “small number” of users. However, even Apple couldn’t ignore the clout of Consumer Reports, which holds a lot of sway over consumer buying decisions. The MacBook Pro has won Consumer Reports’ “Recommended” rating ever since it was first introduced, but that winning streak ended yesterday. The publication stated that incredibly inconsistent battery performance with the new 13-inch MacBook Pro, 13-inch MacBook Pro with Touch Bar and 15-inch MacBook Pro with Touch Bar meant that... Read more...
Apple announced a new family of MacBook Pro notebooks yesterday, but as with any new release from the Cupertino, California crew, the announcement was fraught with controversy. For starters, Apple has implemented its butterfly key mechanism for the keyboard (which many had a love/hate relationship with on the 12-inch MacBook) in order to make the notebook thinner. Some also griped that Apple decided to go with AMD Polaris GPUs instead of Pascal-based mobile GPUs from NVIDIA. Others were quite alarmed at the high price of entry, with the cheapest 13-inch and 15-inch MacBook Pros with Touch Bar coming in at $1,799 and $2,399 respectively. Apple does offer a cheaper 13-inch MacBook Pro for $1,499,... Read more...
Apple this morning announced a major shuffling of its executive ranks and the biggest news comes from the chief operating officer position. If you recall, the COO position has been vacant ever since Tim Cook assumed the role as company CEO in 2011. Veteran Apple employee Jeff Williams, who joined the company way back in 1998, takes over the COO position. “We are fortunate to have incredible depth and breadth of talent across Apple’s executive team,” said Cook. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.” Phil Schiller, currently Apple’s chief marketing... Read more...
Thickness-gate is a fake. That's what Apple SVP of worldwide product marketing Phil Schiller has said via Twitter.  Thickness-gate is the nickname given by some over the discovery that the white iPhone 4 appears to be about 0.2mm thicker than the black one. Ernesto Barron sent a public Tweet to Apple Senior Vice President of Product Marketing Phil Schiller about the thickness difference between the white iPhone 4 and the months-old black model. Schiller, however, chose to reply via a direct message, not a public Tweet of his own. Schiller said: “It is not thicker, don’t believe all the junk that you read.” The fact that the white iPhone appears to be about 0.2mm thicker... Read more...