Items tagged with (lon:img)

Apparently Apple was not bluffing last week when it told longtime partner Imagination Technologies that it was parting ways and planning to build its own graphics processors for use in iPhone and iPad devices. While that could have been a negotiating tactic (and still might be), Apple has posted job listings looking for help in developing home grown GPUs for mobile products. Imagination Technologies has been licensing its graphics technology to Apple for many years, dating back to the iPod era. Its graphics IP is found in several of Apple's products, including its iPhone, iPad, iPod, and even Apple Watch devices. This has been a lucrative arrangement for Imagination Technologies—Apple is by far... Read more...
Imagination Technologies may have just lost its biggest customer. The company said it's been notified by Apple that it no longer plans to license the firm's graphics processing technology and will instead build its own mobile GPUs for use in its iPhone and iPad devices. The phase-out is to occur in 15 months to two years. Barring a renegotiation, this is a bit hit to Imagination Technologies. Apple has been licensing the firm's intellectual property for many years, dating back to when the iPod was relevant. The company's graphics IP is found in several of Apple's products, including its iPhone, iPad, iPod, and Apple Watch devices. This arrangement accounts for around half of Imagination Technologies'... Read more...