Items tagged with layar

For as hot as tablets are in the hardware space, augmented reality is really coming into stride in the software space. We can't think of another segment in particular that is gaining momentum the way that AR is, and Layar is obviously reaping the benefits. This app was one of the first to launch in support of next-gen AR on the mobile, allowing users to simply point their phone around and discover new and exciting landmarks, restaurants, etc. This week, Layar has announced that their Layar Player is out of beta, and now available to all agencies, brands and developers to include AR for free in their own iPhone applications and to reach over a million active users on the Layar platform. That's... Read more...