Items tagged with instruments
You know those times when you think: "Why didn't someone think of this earlier?" Yeah, this is one of those times. MTV Networks and Harmonix have teamed up to show just how brilliant their respective marketing teams are by pushing Rock Band into a place that just seems so fitting: bars.You heard right. Rock Band is stepping out of the living room and into the watering holes of the world starting this month, as the two companies have joined up to outfit bars with equipment to give tipsy patrons the ability to struggle through their favorite songs on "Easy" and spill booze all over plastic instruments.The aptly named "Bar Nights" program offers support to registered bars with everything from exclusive...
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Interesting interview of Texas Instruments' CEO Richard Templeton over at Business Week. He outlines the niche his company has carved out in the chipmaker world, and points to some of the big opportunities out there for chip innovators. While its supply contracts with mobile-phone manufacturers including Nokia and Motorola grab all the headlines, the bulk of Texas Instruments' business comes from chips that are nowhere near as attention-getting. Accounting for about 40% of the company's sales in 2006 are its so-called analog chips. Analog chips measure "real world" inputs—from the temperature in a room or the sound of a voice to the touch of a button—so they can be converted into a digital...
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