Items tagged with Genius Bar
Yesterday, Samsung officially launched the Galaxy Note 9, which is its latest and greatest smartphone. Naturally, everyone is wanting to compare the Galaxy Note 9 to the iPhone X, which has been out for nearly a year at this point. Now, Samsung is looking to take some additional shots at the iPhone X with a fresh round of "Ingenious" ads. The new ads, “Pen” and “Power”, highlight two of the headliner features of the Galaxy Note 9. The first commercial dubbed “Pen” talks up the Galaxy Note 9’s powerful Bluetooth-enabled S Pen. A customer talks with an Apple Genius and asks about the difference between the Galaxy Note 9's S Pen and the Bluetooth-equipped...
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Image Source: Flickr (Alper Çuğun) Apple has a reputation of being a hip and trendy company, one that builds and markets popular mobile gadgets to the masses, young and old. But while Apple wants every person of every age to tout an iPhone in their pocket or purse and a Mac device at home, it's been accused on more than one occasion of age discrimination in the work place. The most recent claim comes from an op-ed piece in The New York Times that used an example of a former Apple engineer being turned down for a Genius Bar job. The former Apple engineer's name is JK Scheinberg. He spent 21 years of his life working for the Cupertino outfit and helped convince Steve Jobs to move the Mac from PowerPC...
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In addition to launching new products like its forthcoming Apple Watch, the Cupertino outfit is also keeping busy by making changes on the service side of the equation. Specifically, Apple is getting ready to revamp its retail store Genius Bar experience with an initiative called "The new Concierge," a fancy sounding and more efficient replacement for traditional walk-in appointments. The way it works now is if you're iPhone or iPad is busted, you can walk into an Apple Retail Store and explain to an employee what's going on. The team member will then check you into the Genius Bar (you can also check in using the Apple Store app). "During your session, your Genius will gather information about...
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You don't become the world's most valuable company by accident, nor can the rabid demand for Apple devices be dismissed as the result of millions of people who simply don't know any better. At the same time, Apple's products aren't always the most technologically advanced. There are faster phones than the iPhone 4S, and certainly ones with larger touchscreens and expandable storage options. What, then, is the reason Apple users keep coming back for more? Maybe it's iOS, and sure, owning something perceived as a 'hip' device undoubtedly plays a role for some (and perhaps many). But one of the main reasons could actually be the Genius Bar, those spots where Apple "geniuses" help product owners...
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