Items tagged with customer satisfaction

Apple may have won Christmas in terms of device sales, but when it comes to customer satisfaction, Samsung is top dog. Or rather, that's the case according to a new poll published this week by the American Customer Satisfaction Index. In a ranking of phone makers, Samsung took the top spot with a score of 81 out of 100, a nice little jump from 76 out of 100 a year ago and 71 two years ago. Meanwhile, Apple dropped a couple of points down to 79 -- enough to score a second place finish, though not enough to retain its customer satisfaction crown from the past two years. That may seem a little surprising, given all the buzz surrounding Apple's iPhone 6 and iPhone 6 Plus... Read more...
You don't become the world's most valuable company by accident, nor can the rabid demand for Apple devices be dismissed as the result of millions of people who simply don't know any better. At the same time, Apple's products aren't always the most technologically advanced. There are faster phones than the iPhone 4S, and certainly ones with larger touchscreens and expandable storage options. What, then, is the reason Apple users keep coming back for more? Maybe it's iOS, and sure, owning something perceived as a 'hip' device undoubtedly plays a role for some (and perhaps many). But one of the main reasons could actually be the Genius Bar, those spots where Apple "geniuses" help product owners... Read more...
iPhone users have probably the most conflicted customer satisfaction rates of all smartphone customers. When it comes to the device itself, they are far and away the most satisfied, according to a new survey. But when it comes to their service provider? Not so much.The CFI Group Smartphone Satisfaction Survey, in which more than 1,000 smartphone users were questioned, scored the iPhone at 83 on a 100-point scale, eight full points above the Google Android and Palm Pre, which scored next best, at 77 out of 100. Research In Motion's BlackBerry scored 73 and the Palm Treo scored 66; "others," which include Symbian and Windows Mobile, only pulled in 66 points.Unlike the original users of smartphones,... Read more...