Items tagged with CDC

FEMA is gearing up for Zombie Awareness Month (October, of course) as part of its clever – and very successful – emergency preparedness public education campaign. And it’s using webinars and blogs to get the word out. We bet you had no idea that the Federal Emergency Management Agency could be so hip. As it turns out, the whole thing started in early 2011 with the CDC asking people what they were prepared for via Twitter. When “zombies” started popping up among real emergencies, the agency fleshed out a marketing plan that was easy on the budget and, it turned out, wildly popular. There’s even an online novella. Image Credit: CDC The blog post that... Read more...