Items tagged with advertisers
Facebook is wading into treacherous waters. The social media giant started testing out an autoplay video feature earlier this year that would silently play videos as you scroll past them in your NewsFeed. That’s one thing is it’s videos from your friends or family, but it’s quite another when those videos are from advertisers. But that’s exactly what Facebook is planning to do. “Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion,” wrote Facebook in a blog post. “This approach will continue to improve the quality of ads that you...
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Last month, Microsoft dropped a bombshell on advertisers -- its Internet Explorer 10 that ships with Windows 8 would ship with its "Do Not Track" setting enabled. Users would have to opt out of DNT by manually changing this setting if they wanted websites to track them. The DNT standard is still being debated, and compliance with it is voluntary, but even so, Microsoft's announcement made a lot of advertisers unhappy. This was reflected in changes the W3C (the World Wide Web Consortium) announced a few weeks later, when it stated that in order to be considered "in compliance" with DNT, all browsers must not set a DNT preference without the user's explicit consent. This perversely means Microsoft...
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