Items tagged with 5ge

When it comes to AT&T's fake 5G network -- as it calls it, 5G Evolution (5G E) -- there seems to be universal backlash against the company's marketing and the confusion that it sows with Fourth place wireless carrier Sprint has already filed a lawsuit against second-place AT&T for these deceptive practices, and now it is once again calling out the company in an open letter [PDF]. Sprint even uses AT&T own words against, as the wireless carrier acknowledged that it was trying to craft its own 5G narrative. "Every company is guilty of building a narrative of how you want the world to work. And I love the fact that we broke our industry's narrative two days ago, and they're... Read more...
AT&T has been hit with backlash from nearly every corner of the tech sphere for its 5G Evolution (5G E) branding, which has almost universally been deemed misleading to customers. In fact, Sprint filed a lawsuit against AT&T over its 5G E campaign, stating in its filing, "AT&T has sought to gain an unfair advantage in the race to 5G by embarking on a nationwide advertising campaign to deceive consumers into believing that its existing 4G LTE Advanced network is now a 5G network." In the end, this all comes down to AT&T's customers and how they're either positively or negatively impacted by the company's fake 5G branding. But if you take AT&T's... Read more...
AT&T has been catching a lot of flak for its 5G Evolution (5G E) nomenclature, which is the company’s consumer-facing name for LTE-Advanced (LTE-A) technology. 5G E in essence is an extension of existing 4G LTE technology and is not in fact true 5G. Last month, AT&T started applying 5G E network logos to Android phones that support its expanded network and now Apple is joining the fray. Apple made the change with iOS 12.2 Beta 2, which is now being distributed to developers and public beta testers. If iPhone and iPad Pro users are connected to a segment of AT&T’s network that has been upgraded to support the faster LTE-A speeds, the 5G E logo will be displayed.... Read more...