YouTube Launching Paid Channel Subscriptions This Spring

Google wants YouTube to be more than the World’s Largest Cat Video Collection, and it has a surefire plan to bring in higher quality video: money. Word on the street is that 2013 will see YouTube launch a subscription model that will give serious video producers an avenue for bringing in paying customers on YouTube.



It might not be too long before you're seeing prices next to the Subscribe buttons on YouTube.

Because Google hasn’t made an official announcement, pricing can’t be verified, but at the moment, it sounds as though subscriptions will be $5 or less. You’ll be able to subscribe to specific channels. There may be other paid options coming down the line, including early-access to specific videos and pay-per-view events.

Obviously, a paid subscription model is likely to start off small. Reports suggest that only 25 or so producers will offer paid subscription channels at the outset and the number will gradually increase. The rest of YouTube’s videos will remain free. However, ads are reportedly being considered, as well. It’s almost starting to sound like traditional TV, isn’t it?
Joshua Gulick

Joshua Gulick

Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for Smart Computing Magazine.  A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.