Google may have missed out on acquiring Twitch, but it still has YouTube which is a powerhouse among video-sharing websites. While 1 billion viewers visit the site on a monthly basis YouTube wants to keep its viewer base growing and has announced that it is investing in its top stars by paying them to create more videos.
“We feel the time is right to make another important investment in our creators,” said Head of YouTube Originals Alex Carloss. “That’s why we’ve decided to fund new content from some of our top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube.”
While Carloss didn’t provide any specifics on how much these YouTube stars would be paid, or what requirements they would need to meet in order to be considered for this, he went on to talk about the company experimenting with new formats and ideas adding, “As any creator will tell you, making compelling new content isn’t easy, and we expect to learn a lot through this process. We’ll experiment with new formats and ideas. We’ll get our hands dirty. We’ll make some mistakes. Together, we’ll (hopefully) create some fantastic new content on YouTube. But one thing is certain: there’s no one we’d rather go on this adventure with than our creators.”
Prior to this new incentive for creators, YouTube had made some investments into channels to provide a boost to its creator ecosystem which, according to Carloss, resulted in eighty-six of those channels being among the top one percent of YouTube’s most popular list. The company even created YouTube Spaces in Los Angeles, Tokyo, and London where content creators would have access to the latest equipment, sets, and support for creating more content (another space will be opening up in New York).
Do you aspire to be a YouTube star?