Yahoo Officially Seals The Deal With Tumblr

It would probably take most of us a few lifetimes to earn a billion dollars, but it evidently only takes a few days to officially spend it. The extravagant purchase of Tumblr by Yahoo has officially closed this week, making the site formally a Yahoo property. CEO Marissa Mayer is once again assuring users that Tumblr will continue to function as a separate business, led by CEO David Karp. According to Mayer, "Their product roadmap, their team, and tone will all remain the same as will their mission to empower creators and curators alike to do what they love best: create."

It's still tough to see how in the world Yahoo is going to make this pay off, but perhaps Mayer has a longer-term view that involves Tumblr playing a more integral role in Yahoo. Though, promising to keep it humming in standalone fashion brings even that notion into question.