WSJ Latest Online Content Provider to Go "Free"

Just as the New York Times recently gave up on charging for its premium content, so apparently will the Wall Street Journal.

"We are studying it and we expect to make that free," Murdoch was quoted by the Associated Press as he spoke to a group of investors in Australia. He said that "instead of having one million (subscribers)," the company will receive readers "in every corner of the earth."

Murdoch is banking that a free model for, which recently announced that it had topped the 1 million-subscriber mark, will send readership skyrocketing and that advertisers will then flock to the site.

Online "journals" (no pun intended) haven't been able to make a go of subscribed content, and it appears Rupert Murdoch is, for once, no different.