Many Verizon Wireless customers weren't very happy with the carrier back in August when word first surfaced that it would be throttling video streaming on its Unlimited data plans. That throttling meant no matter what sort of device you were using, you only had streaming capability at up to 720p with most plans offering DVD quality only. Verizon is now rethinking its stance on video throttling, but it will naturally cost you more.
To get your unthrottled streaming back, it will cost you another $10 per month. That extra monthly cost will sting some users, after all, the original reason given for the video throttling was to "optimize" the network implying that full resolution streaming was too much for the network to handle. If you opt for the Premium Streaming options, as it is known, you will be able to stream video over the 4G LTE network in the videos original definition up to 4K. Verizon rightly points out that what resolution you are able to see will depend on the device you are using. All Verizon plans except Go Unlimited can add Premium Streaming.Verizon stated back in August, "We’re doing this to ensure all customers have a great experience on our network since there is no visible difference in quality on a smartphone or tablet when video is shown at higher resolutions than 720p on phones and 1080p on tablets.” When the company originally started to throttle videos on its Unlimited plans it initially said nothing, and when users started to complain it remarked, "We've been doing network testing over the past few days to optimize the performance of video applications on our network...The test was across the board, and did not target any individual applications."
Fast forward a few months and it seems that the network is just fine so long as customers are willing to fork over the extra dough.