Twitter Takes On Facebook With Periscope 360-Degree Live Video Streaming

Twitter and Periscope are currently singing “anything you can do, I can do better” to Facebook. Twitter just released its own 360-degree live video streaming functionality via the Periscope app. According to Periscope, “With these videos, the broadcaster anchors the experience so you can be present with them from whatever environment they’re sharing from. When they smile, you’ll smile, and when they laugh, maybe you’ll laugh too.”

live 360 advert

Live 360 videos will be marked with a badge, and the viewer will be able to alter their point of view by moving their phone or touching or tapping their screen. The movement will not disrupt the video. Twitter and Periscope are currently testing out the new feature with a small group of partners, but plan to roll it out to more viewers in the next few weeks.

Twitter and Periscope consider Facebook to be their main competitor in this field. Facebook has incorporated 360-degree viewing into its content for quite some time, however, it has yet to make live videos in 360-degrees. Google beat all of them to the finishing line. This past November, Google released 4K live streaming on YouTube with standard and 360-degree viewing at up to 60 frames per second.

Twitter has weathered a few storms this year. The corporation lost 350 jobs, or nine percent of its workforce this past quarter. Some of these jobs included high-ranking employees. Twitter COO Adam Bain left last month after six years with the company, while CTO Adam Messinger and VP of product Josh McFarland announced their departures this past month.  

Perhaps Live 360 will help Twitter to get back on their feet, but investors predict that Twitter’s stock will continue to decrease.

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