Toshiba to Drop HD-DVD: Sources

Since Warner Bros. dropped HD-DVD just prior to CES, bad news has continued to flow for the HD-DVD group.  Price drops were said by Gartner to simply "prolong the agony," Netflix dropped HD-DVD, and Best Buy said they would begin recommending Blu-ray over HD-DVD.  Now "reliable" sources say that in the coming weeks Toshiba - the developer of HD-DVD - will abandon the format.

Toshiba is widely expected to pull the plug on its HD DVD format sometime in the coming weeks, reliable industry sources say, after a rash of retail defections that followed Warner Home Video's announcement in early January that it would support only the rival Blu-ray Disc format after May.

Officially, no decision has been made, insists Jodi Sally, vp of marketing for Toshiba America Consumer Products. "Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings," she said.

But she hinted that something's in the air. "Given the market developments in the past month," she said, "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."

Once again, start looking for locations for your new doorstops, HD-DVD owners.

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