T-Mobile Will Pay Your Family's Early Termination Fee If You Go Magenta

Rumors were running rampant, and as it turns out, they were largely true. T-Mobile has made a huge move at CES 2014 this week, at a show where most of the other carriers have nearly bowed out completely. The company's new CEO has been on an #Uncarrier rampage of late, eliminating roaming fees for texting and data overseas; giving tablet users 200MB of free T-Mobile data each month; and now, paying off those much-hated ETFs. For years, mobile carriers in the U.S. have had customers by their wallets. Each discounted phone came with activation fees and a two-year agreement, which was mighty costly to escape.

Those chains haven't improved much over the years, and T-Mobile is ready to seriously shake up the status quo. It's the first anniversary of the Uncarrier Agenda, and now, T-Mobile will reimburse the entire amount of a customer's early termination fee if they move to T-Mobile from AT&T, Sprint, or Verizon Wireless. "We're giving families a 'Get Out of Jail Free Card,' said John Legere, president and chief executive officer of T-Mobile. "Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind."

Here's how T-Mobile's offer to pay off these fees works:

Starting tomorrow, customers from the three major national carriers who hand in their eligible devices at any participating T-Mobile location and switch to a postpaid Simple Choice Plan can receive an instant credit, based on the value of their phone, of up to $300. They then purchase any eligible device, including T-Mobile's most popular smartphones, now priced at $0 down (plus 24 monthly device payments, for well-qualified customers). After customers get the final bill from their old carrier (showing their early termination fees), they either mail it to T-Mobile or upload it to www.switch2tmobile.com. T-Mobile then sends an additional payment equal to those fees, up to $350 per line. Trade-in of their old phone, purchase of a new T-Mobile phone and porting of their phone number to T-Mobile are required to qualify.

This offer to pay early termination fees provides families with a quick way to escape carrier contracts that have deterred them from pursuing a better and more affordable wireless experience with T-Mobile.  

T-Mobile is also making it easier for its longtime customers to migrate to Simple Choice plans as well without incurring any migration fees. To qualify for this option a current customer under contract trades in their current device and purchases a new T-Mobile device and switches to Simple Choice. In addition to waiving the migration fee, T-Mobile will also eliminate the existing annual service contract for that customer's line.

T-Mobile's coverage map leaves a lot to be desired, but it's improving. And, if these kind of antics keep up, they may prove to be worth the switch if you typically stay in metro areas.

Via:  T-Mobile
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