The Who Marks 50 Years Of Rockin My Generation With Virtual Reality App, Android and iOS Apps

It is hard to believe that The Who is still rocking after 50 years. The English rock band first formed back in 1964 with hits such as “I Can’t Explain” and “My Generation,” catapulting them onto the music scene. To this day, the band continues to tour with their last album having been Endless Wire, which was released in 2006. Now there is The Who Immersive App for fans, and newcomers, to help the band connect with older and younger generations.

The app is a virtual “Whoseum” that provides a 3D world modeled on famous landmarks and even moments in the life of the band itself. The initial release of the app will feature an exhibition of the The Who Hits 50! Compilation where users will be able to purchase or stream audio and video to the app’s interactive backdrop.

“I’m not a fan of smartphones but have to admit they do open up huge possibilities to entertain and educate,” said Who lead singer Roger Daltrey in a statement. “The Music business needs to use every avenue possible to keep the fans and the music in close contact. This app will hopefully teach our newer, younger fans everything they might want to know of our history, and hopefully unearth some odds and sods for our older ones.”

The Who Immersive App is available for free on iOS and Android devices. However, there will also be a version available for Oculus Rift virtual reality headsets.

Are you looking forward to checking out the app?