Surprise! Nintendo Sold Over 700,000 Amiibo Figures In The U.S., Makes A Killing

It appears Nintendo has a surprise hit on its hands, which would explain why the company's Amiibo toy figures are so darn hard to find. Turns out they're selling like hotcakes. Or to be more specific, sales of Amiibo toys are approximately equal to sales of Super Smash Bros. for Wii U, Nintendo revealed in a press release.

While Nintendo refrained from coughing up concrete numbers for its Amiibo line, the company said Super Smash Bros. for Wii U has sold nearly 710,000 units combined since launching on November 21, 2014. Since Amiibo sales are "approximately equal" to that, we can surmise that the toy figures have also notched over 700,000 unit sales, and that's in the U.S. alone.

Nintendo Amiibo

"This is a ringing endorsement from families and fans that Nintendo has the best variety, the best value and the best gaming experiences for sale this holiday season," said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. "We’re extremely confident in our holiday proposition and look forward to closing this year strong and starting 2015 with a full head of steam."

The most popular Amiibo toys so far are Link, Mario, and Pikachu, in that order, Nintendo says. The figures sell for about $13 each and can unlock features in multiple Amiibo compatible games -- users just have to tap them to their Wii U controller. Doing so might add a character to a game, level up a character, unlock bonuses and special items, and more.