Samsung Wants to Rule the Notebook Market

Samsung isn't among the world's top five PC vendors, not according to IDC or Gartner, both of which lump the manufacturer in the "Others" category behind Hewlett-Packard, Lenovo, Dell, Acer, and Asus. That's just the way it is, though it hasn't stopped Samsung for setting some pretty ambitious goals for itself. One of those goals is to become the market leader in notebooks.

Samsung had plenty of new notebook models on display at CES 2012, indicating the company is ready to hit the ground running. Gregory Lee, who serves as Samsung's Executive Vice President, said that the notebook category is becoming an increasingly important sector for the company, according to DigiTimes.

Samsung has so far refrained from calling its new Series 9 notebook an "Ultrabook," even though it's poised to be one of the more enticing Ultrabooks on the market.

It's an interesting focus and goal, considering Samsung is deeply entrenched into the TV and smartphone sectors. Those two businesses have both been performing well in the Asia-Pacific market, with Samsung grabbing hold of a 30 percent share of the smartphone market and around a 40-50 percent of the smart TV market.