The Galaxy S6 and Galaxy S6 Edge were supposed to be sales blockbusters for Samsung. After all, the highly rated smartphones brought with them speedy octa-core processors, gorgeous 5.1-inch QHD displays along with premium glass and metal construction.
However, Samsung witnessed a 38 percent decline in operating profit last quarter, which was attributed to a number of factors. For starters, Apple ate Samsung’s lunch at the high-end with the hot-selling iPhone 6 and iPhone 6 Plus. On the low-end, Samsung’s share of the smartphone market was further eroded by the likes of Xiaomi and Huawei. And we can’t forget that the company made a huge blunder by underestimating demand for the pricier Galaxy S6 Edge. When it announced its earnings, Samsung said that it would “[adjust] the price” of its flagship smartphone to maintain sales momentum.
Now, Samsung is making good on its promise to cut prices on its flagship smartphones; at least for its customers in Europe. The 32GB Galaxy S6 has seen its price trimmed by €100, making for a new MSRP of €599 in the Netherlands. If you’re a fan of the more eccentric 32GB Galaxy S6 Edge, there are even greater savings to be had. Samsung has dropped the price by a more impressive $150, bringing the MSRP down from €849 to €699.
Given the pricing recent news we’ve received on Galaxy S6 Edge+, this move makes a lot of sense. The 32GB Galaxy S6 Edge+ will reportedly start at €799, which leaves plenty of space for the regular Galaxy S6 Edge to move down a run on the pricing ladder.
There has been no word yet on price cuts for the U.S. market, but we can hope that we’ll see some fresh activity closer to Samsung’s August 13th “Unpacked” event which should see the official announcement of the Galaxy Note 5 and Galaxy S6 Edge+.