Samsung was expecting a miraculous turnaround in its smartphone business with the launch of the Galaxy S6 family, but things didn’t exactly go as planned. Mobile profits are down and sales never quite reached the lofty estimates that Samsung envisioned. The South Korean electronics conglomerate has the opportunity to turn things around with the Galaxy S7, but don’t expect to see a total rethink or change in direction as we saw with the Galaxy S5 to Galaxy S6 transition.
Samsung is looking to make some meaningful improvements to the Galaxy S7, and this will mainly be an evolutionary redesign. First and foremost, Samsung is expected to make the Galaxy S7 available in two screen sizes: 5.2 inches and 5.5 inches. The former will be a traditional, “flat” display like the current Galaxy S6, while the latter will have curved edges like the Galaxy S6 Edge.
And speaking of the display, Samsung is expected to take a page out of Apple’s handbook with a pressure sensitive display this time around. Apple introduced 3D Touch with the iPhone 6S and iPhone 6S Plus, which adds another dimension to UI navigation with actions like “Peek” and “Pop”. Since such functionality isn’t directly supported by Google in the Android operating system, any implementation by Samsung with the Galaxy S7 will have to be homegrown.
It’s almost a given that Samsung will adopt the reversible USB-C connector for charging the Galaxy S7 and you can expect to see the typical year-over-year refinements to the fingerprint sensor and cameras. However, things are less clear on the processor front. It’s possible that at least some Galaxy S7 variants will come equipped with Samsung’s brand new Exynos 8890 SoC, which incorporates custom ARM cores, an integrated LTE modem and is built on a 14nm FinFET process. It’s also possible, however, the versions of the Galaxy S7 destined for U.S. shores could come equipped with Qualcomm’s new Snapdragon 820 processor, which aims to right some of the wrongs of its Snapdragon 810 predecessor.
So when can we expect to see the new Galaxy S7? According to a new report, the smartphone is due to be announced on February 20th at the Galaxy Unpacked event, just before the start of the Mobile World Congress.