Runco Outs Most Affordable Projector Ever, The LS-1

Runco. Heard of 'em? If so, you're probably well aware that it's a company that rarely comes out with anything in the "affordable" price range. The company has historically focused on the high-end, and for the most part, have found their products in the homes of those willing to drop thousands of dollars on an HD projector. If you're looking to build a home cinema, Runco's probably only on your list if you've got a huge budget, but that could be changing.

As price pressures hit even the high-end, Runco is announcing a new addition to their LightStyle DLP projector series, the LS-1. It's a single-chip 1080p DLP projector that's being launched at the company's most affordable price point ever. The Runco LS-1 is an ideal alternative for homeowners who want a high performance video option for watching TV or movies, but also want the color depth and picture quality for console gaming, internet browsing or streaming video and movies via a set-top box.

The company promises deep black levels and significant contrast, well above 10:000:1, and the LS-1 also incorporates the ISF (Imaging Science Foundation) calibration suite for optimal performance in various rooms and lighting conditions. These calibration tools feature day and night calibration memory settings, individual sharpness and noise reduction controls, programmable image memory selection keys, built-in test patterns and a dark room-optimized remote. The LS-1 can be customized with Runco’s FinishPalette, which enables complete projector customization for the homeowner. FinishPalette adds full-color design options, including exact PMS color matching for any college or pro-sports teams, a gallery of artist impressions and the option to custom-print your own artwork. Complementing the FinishPalette offering are 25 hand-finished signature paint colors to compliment any décor.

The MSRP of the LS-1 is $3,995 and will be available to Runco dealers on August 16th. Pricey, yes, but a darn good deal for Runco.