Roku Streams One Billionth Piece Of Content: That's A Lot Of Streaming

There's a lot of movie streaming going on. Right now, it's hard to even fathom how many kilobytes are flying across the world as digital multi-media is consumed, but Roku is giving us a small glimpse into just how much streaming goes on. More and more people are cutting their cable out and relying solely on streaming for in-home entertainment, and Roku's collection of streaming set-top boxes are poised to skyrocket in popularity as the shift continues.

Roku just announced that their user base now matches the reach of a top 10 cable company, with over 130 million unique streaming channels now available. And on this very week, the company served their one billionth stream of content. Last year, Roku announced that they had sold their one millionth box, so you can do the math on the average streams per box.

This announcement is certainly important for Roku. It's a crazy milestone to reach for such a young company, and you can only assume that number will increase. But it really speaks volumes about the industry as a whole. Streaming is becoming insanely popular. iTunes is dominating the music scene. Netflix is killing it. So what's in store for the future of content? We don't have a crystal ball on hand, but we're guessing it's great news for Roku, and less-than-great news for your local cable company.

Roku Reaches 1 Billion Streams of Content to the TV
User base now matches reach of a Top 10 cable company; Over 130 unique streaming entertainment channels now available.

Saratoga, Calif. – January 4, 2011 – Roku, Inc., maker of the award-winning family of Roku streaming players, announced today that the company served its one billionth stream of content. This follows on the company’s previous announcement of surpassing 1 million units in 2010.

Roku streaming players continue to grow in popularity and usage as Roku makes more streaming apps, or “channels,” available. In December 2010, Roku players averaged over 11 hours of playing time per week – a significant amount of TV viewing for Roku customers when compared to the national average of 36 hours per week.

“A billion streams is pretty amazing and shows just how engaged our customers are with their Roku players,” said Anthony Wood, founder and CEO of Roku, Inc. “If you think about it, our active user base now matches that of a top 10 US cable company. Our core values of simplicity, great content and affordability clearly resonate with mainstream customers.”

Starting at $59.99, Roku players now feature over 100,000 movies and TV shows from Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN) Video On Demand and Hulu Plus; live and on demand sports and highlights from MLB.TV, NHL GameCenter Live and NBA GameTime; music from Pandora, MP3tunes, MOG, and TuneIn Radio; photo and video sharing from Flickr and Facebook; plus news and entertainment from thousands of sources around the world. The Roku platform has become the platform of choice for top content partners looking to reach TV viewers via instant and live streaming.

About Roku, Inc.

The market leader in streaming entertainment devices for the TV with over 1 million units sold, Roku has always believed that anything you want to watch, listen to, and enjoy should simply be there on your TV, whenever you want it. Roku streaming players are renowned for their simplicity, variety of entertainment choices, and exceptional value. Roku is privately held and based in Saratoga, Calif. 
Tags:  Stream, Roku, Content