Apps are a key component of any mobile operating system. RIM recognizes this and is working hard to ensure its upcoming BlackBerry 10 platform will have plenty of apps to offer when it launches. In a recent interview with Forbes, RIM's chief marketing officer Frank Boulben said there will be more than 70,000 BlackBerry 10 apps when it launches on January 30th.
Although this is an impressive number for a mobile platform at launch, it's still relatively small in comparison to what Google and Apple currently offer in their respective app stores. Both of these mobile platforms have more than ten times the number of apps RIM plans to offer when BlackBerry 10 launches. Even Windows Phone Marketplace has an estimated 100,000 apps.
RIM has been struggling to compete in recent years but many company executives are working towards and hoping for a great comeback. Boulben indicated RIM has more than 80 million BlackBerry subscribers globally. Even amidst its struggles, RIM gained an additional 2 million subscribers last quarter.