Reno, NV Woos Apple In Building 350-Acre Data Center, $1 Billion Investment Over 10 Years

You probably never thought of Apple as a "data center" kind of company, but then, iCloud happened. As if storing data from .me users (R.I.P.) wasn't enough, the company has been on the offensive of late with data centers in North Carolina and elsewhere. And now, it looks like Reno, Nevada may be next to house a mega center where loads of iCloud, iTunes, etc. data will be held. The Nevada Board of Economic Development this week gave an endorsement on a deal to "lure" Apple to the Reno area for its next data center build. Naturally, Apple plans to spend loads of money, hire plenty of locals and bring gobs of positive attention to whichever locale ends up wooing it. In order to do so, Reno is offering $89 million in tax breaks.


The center will reportedly be a 350-acre monolith, with tons of servers inside. After it's built, at least 35 full-time employees will be on staff to man it, as well as 200 contract workers. All told, experts are expecting around $340 million in economic activity to hit the Reno area due to this data center alone. In response to the tax breaks, Apple pledged to invest $1 billion in the area over a decade -- not chump change, you see.

It's highly unlikely that this will be Apple's last data center, too. If you're looking to bring one to your town, however, we'd suggest breaking out the bag-o-tricks on the taxation front.