Sony is manning its front line with three new sets in all, including models measuring 60 inches, 55 inches, and 46 inches. Each one comes with built-in Wi-Fi, LED backlighting with local dimming, Motionflow 240Hz technology, and Bravia Internet Video & Widgets.
"Bravia is optimized to deliver the best possible 3D consumer experience by leveraging the vast knowledge from our theatrical and professional products groups," said Chris Fawcett, vice president of Sony's television business. "3D is driving the growth of the entertainment industry and only Sony is involved in every state of the platform."
Sony says it will bundle two free Blu-ray flicks and a PlayStation Network voucher enabling purchasers to download stereoscopic 3D gaming content on the PS3 with each new Bravia purchase. That should help soften blow of the inflated price tags, though you're still paying a hefty premium as an early adopter of 3D technology.
All three models are available now for $4,700 (KDL-60NX810), $3,700 (KDL-55NX810), and $3,000 (KDL-46NX810).