Razer, Intel And Tencent Form Alliance In China

Heard of Razer? Heard of Intel? Heard of Tencent? Okay, two out of three isn't bad, but all three are vital in the formation of a new strategic partnership that's bringing together a key gaming lab in China. Today, the companies announced that Intel and Razer (two key companies in the formation of the Switchblade) would be working with encent, China’s leading provider of games and internet services, to launch a new "strategic partnership" in China.

China might seem like an odd place to launch the Switchblade, but Lenovo has done just that for years and managed to succeed quite well. Razer already has a strong presence in Asia, and this will only make it stronger.  At this time, it's hard to really imagine how these three will be working together in any serious way, but it's obvious that something's brewing in China. Will this nation become the launching pad for all of Razer's future products? Who knows, but there's definitely a huge testbed there now for lots of R&D work.


Three of the largest technology brands in China to optimize games for mobile play on the Razer Switchblade

Beijing, China – April 13th, 2011 – Razer, the world’s leading high-end precision gaming brand, with Tencent, China’s leading provider of games and internet services, and Intel, world leader in computing innovation are proud to announce a strategic partnership aimed at expanding the entertainment possibilities for Chinese gamers.  The Razer Switchblade concept has been designated as the flagship concept to lead this mobile PC gaming revolution.

All Chinese gamers can rejoice, as their favorite Tencent titles like Dungeon and Fighter, Crossfire, League of Legends, QQ Speed and many more are optimized for portable play on the Razer Switchblade.  You can now fight, shoot, cast spells, race or just socialize with friends while on-the-go, as Tencent strives to ensure their software delivers the best gaming experience through perfect synergy with Razer and Intel’s hardware.

“This is the first time three of the biggest technology brands in China have come together,” said Min-Liang Tan, CEO and Creative Director, Razer, “we’re united by a common goal to deliver the best portable gaming experience to as many gamers as possible.  With the Razer Switchblade’s adaptive tactile keyboard, Intel’s range of processors, and Tencent’s popular games, this is no lofty goal – it’s happening right now.”

The Razer Switchblade concept was created from the ground up by Razer designers and engineers, focused on enhancing the entire user experience of playing PC games on a handheld device.  It features an ultra-sensitive multi-touch screen, adaptive tactile keyboard, and an intelligent user interface that adjusts the configuration and key layout on-the-fly based on game content and user requirements.  And at the heart of the concept device is an Intel Atom processor designed for next generation small form factor computing.

"Intel is committed to creating and extending the personal computing experience for end-users together with our ecosystem partners," said Ian Yang, President, Intel China. "The collaboration with Razer, Tencent and Intel will provide optimized experiences for the rapidly growing gaming community in China."

“Like Razer, we want gamers to have just as much fun playing our games on-the-go as they would at home or at a PC café,” said Mark Ren, SEVP, Tencent.  “We’re really excited to bring the revolutionary Razer Switchblade to millions gamers connected to our games, allowing them to experience our world of fun anytime, anywhere”, said Steven Ma, VP of Tencent.

Razer, Intel, and Tencent are committed to growing China’s PC gaming market, and will be announcing exciting updates to this strategic partnership in the months to come.