Chris Clark became a multi-millionaire just for forking over $20 a year to keep the pizza.com domain name he registered in 1994. The 43 year old resident of North Potomac, MA, bought the domain name with the goal of getting consulting contracts, but he also made money with the site via advertising.
In January, Mr Clark decided to sell it after hearing that another domain - Vodka.com - was sold for $3m in 2006.
"I thought, 'Why don't I just try to see what the level of interest is?'
Mr Clark said."If someone's willing to pay that much for Vodka.com, maybe there's more interest in pizza.com."
The online auction was launched on 27 March. The first bid was $100, jumping to $2.6m a week later.
The winner of the auction is unknown at this time, but considering the final bid it wouldn't surprise us if a major franchise won the auction.