PayPal Finally Pounces on Smart TV Craze

PayPal seems like a natural fit for Smart TV platforms, so why haven't the two fully meshed until now? Good question, and though we don't have an answer, we can report that they've finally come together. LG couldn't be more proud, either, pointing out that it's the first to offer PayPal on its Smart TV software (though not the first to offer PayPal-capable apps, a distinction that belongs to Samsung).

"LG and PayPal will create a more user-friendly Smart TV experience, enabling the user to make faster, more secure digital payments," Richard Choi , senior vice president of the Smart Business Center at LG Electronics. "PayPal significantly reduces the number of steps the user has to take in order to complete a transaction; saving them time by eliminating the need to enter credit card and address details for each subsequent purchase. Moving forward, it will also make it possible for LG to better integrate digital commerce with first-class home entertainment."

LG Smart TV

The PayPal app is available now on all 2013 model LG Smart TVs in the U.S., Canada, the U.K. LG will expand the availability to France, Germany, Spain, Italy, and Australia later this month, with more markets to follow thereafter.