Oxford Internet Researchers Create Map Of How Google And Facebook Dominate

The Internet is a vast, vast place. It's home to billions of domains, billions of users, billions of connections... well, you get the idea. It's a big place. But, as you might expect, even the Internet has giants of its own, and while it's a level playing field in some respects, there are a few web sites that generate more traffic, more attention, and more users than others. A new report has collected global usage data in order to assemble a new global map, which showcases which nations rely on which sites the most.

Want to take a stab at which two sites dominate the most nations? Google and Facebook. Neither should come as a shock, but it's still impressive to see just how many countries visit these two sites the most. In most of Europe, North America, and Oceania, Google rules. In the Middle East and North Africa, Facebook rules. But looking globally, these two sites are usually vying for the top two spots, and everyone else is hunting for scraps. A few oddballs do exist, however: "The remaining territories that have escaped being subsumed into the two big empires include Yahoo! Japan in Japan (in join venture with SoftBank) and Yahoo! in Taiwan (after the acquisition of Wretch). The Al-Watan Voice newspaper is the most visited website in the Palestinian Territories, the e-mail service Mail.ru is the most visited in Kazakhstan, the social network VK the most visited in Belarus, and the search engine Yandex the most visited in Russia."

The map makes clear why Google is so obsessed with connecting the next billion people. It needs to lead the way in as many nations as possible in order to keep revenue flowing, and judging by this, it's well on its way to worldwide dominance.