By bringing on these companies and their resources, the OpenID Foundation will now be able to better serve the needs of the entire OpenID community. In 2008, we can expect to see a larger focus on making OpenID even more accessible to a mainstream audience, the development of a World-wide trademark usage policy (much like the Jabber Foundation and Mozilla have done), and a larger international focus on working with the OpenID communities in Asia and Europe. Awesome!
An OpenID "consumer" is one that allows a user to login with an OpenID. So far, most of these companies just want to be "providers."
After all, would Microsoft want people logging in with their Yahoo! ID ... oh, wait, they might. OK, would Microsoft want people logging in with their Google ID?