NVIDIA's GeForce GTX 1080 Ti Reportedly On Tap For A PAX East Launch In March

If history tells us anything, it is that NVIDIA will eventually release a GeForce GTX 1080 Ti graphics card. There were rumors that it would make a debut at the Consumer Electronics Show, but that event has now come and went. While that is mildly disappointing, do not be too bummed out about it—apparently NVIDIA is still planning to launch the GeForce GTX 1080 Ti, which will be available around PAX East 2017.

That is not confirmed, of course. However, here is what we know. NVIDIA posted a job listing last month for a Senior Marketing Manager and outlined some very specific duties the chosen candidate would be in charge of. One of the duties it listed is to ensure that GeForce GTX 980 Ti graphics card owners "get first spot in line for 1080 Ti pre-orders." NVIDIA did not specify a release date, but it does virtually confirm that NVIDIA is planning to release a Ti variant of the 1080 at some point.

NVIDIA GeForce GTX 1080
The latest rumor has NVIDIA releasing a Ti variant of its GeForce GTX 1080 at PAX East 2017

So why are we looking at PAX East 2017 now? Ari Altman at The Tech Buyer's Guru claims that a "friendly rep at the MSI booth" at CES shared with him a juicy nugget. According to Altman's account of that conversation, NVIDIA CEO Jen-Hsun Huang was not yet ready to formally launch the GeForce GTX 1080 Ti, but that the card does exist and MSI (along with other board parthers) will have models ready by PAX East 2017, an event that gets underway on March 10.

NVIDIA can afford to drag its feet here and take its time with its Pascal line because AMD doesn't really have an answer in the high-end space. The GeForce GTX 1080 and second generation Titan X are the fastest cards out there. That could certainly change when AMD launches a new round of cards based on its upcoming Vega architecture, but until then, NVIDIA is not feeling the pressure. This is why competition is important.