NVIDIA Goes for AMD's Jugular, Announces Aggressive Price Cuts for GeForce GTX 780 and 770

It's not too often that we advocate playing the waiting game -- something newer, bigger, faster, shinier, etc. is always around the corner -- but if you're contemplating a graphics card upgrade, this is one of the rare times where it makes sense to wait just a little bit. Why is that? On November 7th, NVIDIA will release its GeForce GTX 780 Ti to retail, and in preparation for the new card, the GPU maker is rolling out some big time price cuts for its existing GTX 780 and 770 parts ahead of time.

With the GeForce GTX 780 Ti joining the lineup, NVIDIA says the new suggested e-tail price for the non-Ti model will be $499. The GeForce GTX 780 sells today for around $650 and up, and by dropping the price all the way down to $499, it will be $50 cheaper than AMD's recently announced Radeon R9 290X.

GeForce GTX 780

If that's too rich for your blood, NVIDIA also set a new suggested e-tail price of $329 for the the GeForce GTX 770. The cheapest we've seen it selling for currently is around $385.

Officially, these price cuts are to make room for new cards in NVIDIA's lineup, and specifically the GeForce GTX 780 Ti. Unofficially, however, we have no doubt this is NVIDIA's way of stealing thunder from AMD's new R7 and R9 Series launch, and appealing to gamers' wallets is a great way to do that.

We're told the prices will go into effect tomorrow morning, October 29th.