NVIDIA CEO Throws Shade On AMD's Smartphone-Centric RDNA 2 Efforts For This Reason

jensen huang nvidia
AMD and Samsung made a big splash in 2019 when the pair announced that future Samsung SoCs would leverage Radeon IP. The possibilities were endless, with the prospects of bringing PC-caliber graphics to smartphones and other mobile devices. Earlier this week, AMD confirmed that Samsung's next-generation custom mobile SoCs would feature RDNA 2 IP complete with variable-rate shading and ray-tracing capabilities baked in.

Understandably, with AMD dabbling in the mobile SoC arena with RDNA 2, many have wondered about NVIDIA's stance on this practice. For example, could we see NVIDIA partner with other SoC makers to incorporate GeForce RTX technology (well, outside of its own custom Tegra processors)?

Well, the folks from ZDNet decided to right to the source: NVIDIA CEO Jensen Huang, to see how he feels about this development. Huang's response is somewhat predictable given NVIDIA's market position and what technologies it has decided to focus on for the mobile sector.

rdna 2 exynos
Samsung's Exynos 2200 will incorporate RDNA 2 technology.

"Ray tracing games are quite large, to be honest. The data set is quite large, and there'll be a time for it," said Huang. "When the time is right, we might consider it."

Huang has a valid point, and it's one that we raised in our initial article. Besides the large data sets required to enable ray tracing for a storage-contained mobile device, there's the question of performance. There are immense performance requirements to enable high-quality ray tracing effects on PC platforms. Trying to scale that down to a mobile device while maintaining a miserly power profile could be very challenging.

geforce now ios
NVIDIA is focused on GeForce Now streaming for mobile gaming.

Huang says that NVIDIA's current strategy addresses the mobile gaming market with the GeForce Now streaming service. GeForce Now allows smartphone and tablet users to bypass any steep hardware requirements by streaming PC games over the internet -- even with ray tracing and all graphics goodies enabled.

"That's how we would like to reach Android devices, Chrome devices, iOS devices, Mac OS devices, Linux devices, all kinds of devices, whether it's on TV, or mobile device, or PC," Huang added. "I think that's for us, right now, that's the best strategy."

While NVIDIA seems content with sitting on the sideline for now on the [mobile hardware] ray tracing front, Samsung's first SoC with RDNA 2 architecture -- the alleged Exynos 2200 -- should be announced later this year, with the first products shipping soon after.

Brandon Hill

Brandon Hill

Brandon received his first PC, an IBM Aptiva 310, in 1994 and hasn’t looked back since. He cut his teeth on computer building/repair working at a mom and pop computer shop as a plucky teen in the mid 90s and went on to join AnandTech as the Senior News Editor in 1999. Brandon would later help to form DailyTech where he served as Editor-in-Chief from 2008 until 2014. Brandon is a tech geek at heart, and family members always know where to turn when they need free tech support. When he isn’t writing about the tech hardware or studying up on the latest in mobile gadgets, you’ll find him browsing forums that cater to his long-running passion: automobiles.

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