Nikon Expands COOLPIX Lineup With A Total Of Eight New Cameras

The super-zoom COOLPIX P500, COOLPIX S9100, and COOLPIX L120 cameras aren't the only new offerings in Nikon's line. In addition to these three new cameras, Nikon also added five other handsets to its lineup. Among the new offerings, you'll find the COOLPIX P300, a 12.1-Megapixel shooter with a 4.2x Wide-Angle, f/1.8 maximum aperture NIKKOR glass lens. This camera also features full manual controls as well as Aperture Priority and Shutter Priority modes.

The new COOLPIX S6100 is a 16.0-Megapixel camera with a 7x Optical Zoom-NIKKOR ED Glass Lens. This camera features Touch Panel operation on a large 3.0-inch high-resolution LCD as well as HD Movie (720p) capabilities with HDMI connectivity.

The COOLPIX S4100 features an Ultra slim (0.8-inches) camera body as well as a 14.0-Megapixel sensor and a 5x Optical Zoom-NIKKOR Glass Lens. This camera also offers Touch Panel operation on a 3.0-inch high-resolution LCD.

A 14.0-Megapixel camera, the COOLPIX S3100 also offers a sleek camera design (0.8 inches, 4.2 ounces). You'll find a 5x Optical Zoom-NIKKOR Glass Lens as well as a 2.7-inch LCD on this camera. Last, but not least, is the COOLPIX L24, a 14.0 Megapixel camera with a 3.6x Optical Zoom-NIKKOR Glass Lens, 3.0-inch LCD, and ISO 1600 capability.


The COOLPIX P300 Combines Nikon’s Cutting-Edge Imaging Technology with the Fastest NIKKOR Lens Ever Paired with a COOLPIX to Create an Exceptionally Enviable Pocket Camera

MELVILLE, NY (Feb. 8, 2011) – Today, Nikon Inc. announced the new COOLPIX P300, Nikon’s first compact digital camera to feature a super-fast Wide-Angle 4.2x Zoom-NIKKOR glass lens (24mm-100mm, 35mm equivalent) with a maximum aperture of f/1.8 for capturing stunning, tack-sharp images and Full HD (1080p) video in a variety of lighting conditions. In addition to the widest aperture NIKKOR lens ever seen in a Nikon COOLPIX camera, the P300 also comes equipped with a 12.2-megapixel backside illumination CMOS sensor as well as a complement of other Nikon core technologies designed to prevail in even the most challenging light.

Created for the photo enthusiast who seeks creative control but will not compromise image quality for portability, the versatile P300 features manual controls, Optical Vibration Reduction (VR) technology, and ISO sensitivity up to 3200. These features help create low noise images and faster shutter speeds, which minimize motion blur in low-light conditions like night portraits, even when handheld.

“The COOLPIX P300 reflects decades of optical experience and NIKKOR heritage that culminate to create this exciting compact camera offering for users yearning for more creative freedom,”  said Bo Kajiwara, director of marketing, Nikon Inc.  “The P300 is an excellent choice for the photographer who is looking for a compact camera with all the manual controls and advanced features that challenges them to take their creativity to new heights.”

Stunning Image Quality in Low-Light Conditions

Demanding low-light conditions and creative barriers are no match for the new COOLPIX P300. Superior image quality in low-light settings is achieved because of the P300’s powerful combination of a 12.2-megapixel CMOS sensor, high ISO sensitivity, and the fast wide-angle f/1.8 lens.  The CMOS sensor in the P300 is designed so that each pixel receives light more efficiently for superior performance. ISO performance of up to 3200 helps to ensure that images have low noise and amazing clarity while the wide aperture increases the amount of available light to the sensor. Nikon’s EXPEED C2 image processing engine also participates in this phenomenal feat, enhancing overall speed and performance to deliver images that burst with vivid clarity and color.

Taking Creativity to New Heights

Designed to give users even more creative freedom in a compact body, the P300 comes equipped with several features commonly found in D-SLR cameras such Aperture Priority (A), Shutter Priority (S) and Full Manual (M) Control. Easily accessed through a top mounted control wheel, users are able to capture images missed by other cameras, while obtaining a desired look and feel to images by creatively adjusting shutter speed, depth of field, white balance and other settings. Users can also apply special effects to colors, and filter effects such as a cross screen or fisheye lens. The P300 also includes Nikon’s new Easy Panorama mode, to simply create vertical or horizontal panoramic shots automatically in-camera.  Users can quickly and easily apply these settings, as well as review and share photos on the P300’s high resolution 921,000-dot, 3-inch LCD screen.

The new COOLPIX P300 also features several improved scene modes including Advanced Night Portrait mode, Night Landscape mode, and Backlight high dynamic range (HDR) mode. When Advanced Night Portrait mode is engaged, the camera captures the essence of night scenes by combining multiple background shots along with a subject flash shot. In Backlight HDR mode, the P300 combines multiple shots at different exposures while Night Landscape mode combines multiple shots taken with a faster shutter speed for reduced noise and improved tonal range throughout the photo.

While image quality and low-light shooting are main facets of the COOLPIX P300, the camera also has incredible video capabilities. The P300 records high quality Full HD (1080p) movies at 30 frames-per-second (fps) with autofocus, stereo sound and the ability to use the optical zoom. With the P300, users will be able to easily access the camera’s video controls through its one-touch operation. Additionally, the Special Effects mode and a Creative Slider mode will allow ever more creative freedom when recording both movies and still images. Users can also adjust the recording speed of their movies to apply slow motion or high-speed special effects.

Additional COOLPIX Cameras Join the Low-Light Fight

In addition to the launch of the COOLPIX P300, Nikon also launched several other COOLPIX low-light all-stars today, including the COOLPIX P500 and the S9100. Like the P300, the P500 and S9100 capture sharp, crisp images in demanding low-light conditions with accurate detail with the assistance of their backside illumination CMOS sensor and VR technology. The P500 also features Nikon’s first 36x wide-angle optical Zoom-NIKKOR ED glass lens with side zoom control and is versatile enough to capture photos that other cameras would miss. The S9100 is a full featured camera with a high-power 18x wide-angle optical Zoom-NIKKOR ED glass lens packed with high performance in a compact, sophisticated design for superior portability, which is equally stylish and useful.

Pricing and Availability

The COOLPIX P300 will be available beginning March 2011 and will retail for $329.95* MSRP and will be offered in black. The COOLPIX P500 will be available beginning March 2011 and will retail for $399.95* MSRP and will be offered in black and red.  The COOLPIX S9100 will be available March 2011 and will retail for $329.95* MSRP and will be offered in black, red, and silver.  For more information about these and other COOLPIX cameras, please visit 



Whether Shooting, Sharing, or as a Stylish Accessory, There is a Nikon COOLPIX for Every Occasion

MELVILLE, NY (Feb. 8, 2011) –Today, imaging leader Nikon continues to steer innovation to create models as diverse as the needs of users by announcing four new COOLPIX compact digital cameras. Whether it’s a weekend excursion with the COOLPIX S6100, posting photos and videos on social networks with the COOLPIX S3100 or S4100, or casually shooting life’s events with the COOLPIX L24, Nikon provides an enhanced user-experience with astounding imaging quality and point-and-shoot simplicity.

“The latest Nikon COOLPIX cameras reflect a shift in digital photography where more and more types of consumers are sharing social content at a rapid pace,” said Bo Kajiwara, director of marketing, Nikon Inc.  “With new, easy-to-use features such as HD video capability and mid-range zoom shooting capabilities, these COOLPIX cameras inspire consumers to shoot, record and share, while also serving as an expression of personal style.”

Great Photos and Video Made Easy with COOLPIX Technology

A hallmark of the COOLPIX brand, Nikon inspires fashion with its compact cameras in vibrant colors to match any personal style and budget. The new COOLPIX S6100, COOLPIX S4100, COOLPIX S3100, and COOLPIX L24 incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED C2™ digital image processing engine, to help ensure high-quality pictures with stunning color and sharpness. Additionally, all four COOLPIX cameras include Scene Auto Selector or Easy Auto mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures.

To capture flattering portraits, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject. The new COOLPIX S6100, COOLPIX S3100 and COOLPIX S4100 feature a new Pet Portrait mode that enables automatic recognition of a user’s dog or cat by detecting the pet’s face.

COOLPIX S6100: Power and Performance in a Pocketable Package

Whether a user is a fashionista, foodie or fan of fun in the sun, the Nikon COOLPIX S6100 continues the Nikon commitment to stylish performance by offering weekend warriors and photographic trendsetters the versatility of a 7x optical zoom in a compact body. The COOLPIX S6100 features the highest resolution ever seen in a COOLPIX camera, 16-megapixels, allowing users to zoom and crop into their images and capture even the most minute details. Paired with a 7x wide-angle optical Zoom-NIKKOR ED glass lens, the S6100 personifies the user who needs a multi-role camera for the ultimate in versatility.

The COOLPIX S6100 also features an enhanced touch screen interface that utilizes tabs to open up screen space, making it easier than ever to capture exotic architecture from afar or a beautiful coastal sunset away from home. Users can share or compose images on the 3-inch high resolution (460,000-dot) touch screen, and take in the scenery or the people and places with confidence.

COOLPIX S4100 and S3100: Shooting to Sharing the Simple Way

The Nikon COOLPIX S4100 and S3100 are two stylish compacts that scream for self expression through a trendy exterior design and user-friendly operation. The Nikon COOLPIX S4100 features an intuitive touch screen interface for a user-friendly seamless operation that makes it easy to compose and share images. The S4100’s bright 3-inch high resolution (460,000-dot) touch screen is perfect for showcasing images and HD video. Users can later upload their photos online to Nikon’s myPicturetown® photo hosting service or other social media websites via computer.

Both the COOLPIX S4100 and S3100 are sleek and colorful compact cameras that feature 14-megapixel resolution with a 5x wide-angle Zoom-NIKKOR glass lens. These trendy COOLPIX cameras come wrapped in a compact, go-anywhere package and are perfect tools for young users to generate content. For those seeking stylish portability, the super slim S3100 saves on space with a crisp 2.7-inch LCD screen and complements any style with seven available colors. 

COOLPIX L24 Digital Camera is Compact and Easy To Use at an Affordable Price

The COOLPIX L24 features premium styling for the Lifestyle-series class of COOLPIX cameras. The new COOLPIX L24 continues to empower users with more amazing features such as 14-megapixel resolution and 3.6x optical Zoom-NIKKOR glass lens than its very reasonable price would suggest.

For the shooter who enjoys taking photos at an affordable price, the Nikon COOLPIX L24 is the ideal compact camera for any situation from birthday parties to the school play. The COOLPIX L24 also affords users the option to record video with sound to capture their memories to share for years.

Pricing and Availability

The S6100 will be available in March 2011 and will retail for $199.95* MSRP in silver, black, red, and violet. The S4100 will be available in late February and retails for $179.95*MSRP in plum, silver, red and black. The S3100 will be available in late February 2011 and retails for $139.95* MSRP in a choice of colors, including silver, red, blue, purple, pink, yellow, and black. The L24 will be available in late February 2011 and retails for $119.95* MSRP in red, silver, and black.