NBC To Make Streaming History At 2012 Summer Olympics

The Olympics. Just the phrase catches people's attention, and much like the Super Bowl, zillions of people from all corners of the globe will press pause on their lives to tune in. But the 2012 games in London will be different than any other: technology has advanced to a point where there's more just one medium. The TV isn't it. The internet is here, 3D is here, and 4K is here. And with the Summer Olympics, when 11,000 athletes from 205 countries will gather to compete for glory in more than 300 events, NBC plans to make history. Have a listen:

"With YouTube as our official video-on-demand partner, NBCOlympics.com will be the exclusive online destination for all in-venue video. We plan to deliver the most extensive 2012 Olympics content to viewers, including---for the first time ever---ALL events streamed live. That's right, you'll be able to watch up to 3,000 hours of live streaming covering all 302 Gold Medals and every event inbetween. We'll also include replays of Web-exclusive events, all television broadcasts, interviews with the athletes and exclusive daily segments about London 2012. Live streams will be available across our mobile platforms, providing an extraordinary 360-degree coverage of The Games.

The London 2012 Olympics are already proving to be the 17 most exciting days on the 2012 summer calendar. There's the heated rivalry between Team USA's and Team Jamaica's sprint to the finish. Also, Michael Phelps returns to the pool to compete for an Olympic record-breaking 18 gold medals. This is your chance to make history with us. Include your brand message with our exclusive coverage of the 2012 Olympic Summer Games."

So, streaming is in. Looks like now would be a good time to make sure you've got the bandwidth needed to cut the cord and enjoy Phelps' laps online.