NBC CEO: Apple Destroyed Music Pricing

There hasn't been much love lost between NBC Universal and Apple, especially in the wake of the PR battle that recently took place when NBC announced they were not renewing their contract to have their programming available via iTunes after their current contract is up.  Whatever the true reason for that particular decision, it seems that the PR battle is continuing, this time with NBC Chief Exec Jeff Zucker claiming that Apple destroyed music pricing as we know/knew it.

"We know that Apple has destroyed the music business -- in terms of pricing -- and if we don’t take control, they’ll do the same thing on the video side," Zucker said at a breakfast hosted by Syracuse’s Newhouse School of Communications.

His comments Sunday were the most aggressive yet since NBC informed Apple last month that it had decided not to renew its contract to sell digital downloads of television shows on iTunes after this year.

Considering that NBC has recently launched a joint-venture project, Hulu.com, we can't help but wonder if these comments are directed at Apple, or more for the ears and eyes of media executives that might already have a business relationship with Apple or might be considering one.
Tags:  Apple, music, App, CEO, NBC, Pricing, pple, appl, AP