Microsoft Backpedals On Obnoxious Anti-Chrome, Firefox Pop-Ups In Windows 10

Last week, we brought you news that Microsoft is was testing a new prompt within the latest Windows Insiders builds of the Windows 10 October 2018 Update that would harass users to break free from third-party browsers like Google Chrome and Mozilla Firefox, and instead try out the also-ran Microsoft Edge web browser. 
edge popup

However, it appears that Microsoft's little experiment generated much more negative attention than it anticipated from Windows Insiders. The company has decided that based on the feedback it received, it will not be including the warning messages when the final release of the Windows 10 October 2018 Update ships next month.

The Verge notes that Microsoft "may continue to test these types of prompts in future updates."

Asking users to part with Google Chrome -- which despite its penchant for gobbling system RAM is still the most popular browser on the market by far -- would be like trying to pry it from their cold, dead hands. The prompts, which would pop-up when a user would try to install Chrome or Firefox, would even suggest that the browsers were somehow lacking in security, as Microsoft explained, "You already have Microsoft Edge -- the safer, faster browser for Windows 10".

windows 10 october 2018 update

It's great news to hear that Microsoft came to its senses over this latest dustup, as it was truly rather annoying to users. We understand that Microsoft wants to give Edge some much-needed attention, but it should be clear by now that that masses have spoken, and they'd rather go with third-party solutions from Google and Mozilla.

The Windows 10 October 2018 Update will bring plenty of new features to users, including additional updates to the aforementioned Microsoft Edge browser, AI assist for the keyboard, HDR controls, and further refinements to the Material Design UI aesthetic.

Brandon Hill

Brandon Hill

Brandon received his first PC, an IBM Aptiva 310, in 1994 and hasn’t looked back since. He cut his teeth on computer building/repair working at a mom and pop computer shop as a plucky teen in the mid 90s and went on to join AnandTech as the Senior News Editor in 1999. Brandon would later help to form DailyTech where he served as Editor-in-Chief from 2008 until 2014. Brandon is a tech geek at heart, and family members always know where to turn when they need free tech support. When he isn’t writing about the tech hardware or studying up on the latest in mobile gadgets, you’ll find him browsing forums that cater to his long-running passion: automobiles.

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