Many Worldwide Mobile Phone Users Surf the Web
Before we delve into the numbers, it is important to note that the data here is represented by metrics pulled from ads served by AdMob to more than 6,000 global sites belonging to its clients and partners. While this acts as reasonable representative sample, it cannot necessarily be used to assume global Internet usage trends. AdMob-served ads don't reach every corner of the globe, don't reside on every site, and not everyone even gets served the ads (depending on the client device and software). So take this data with a grain of salt.
Click the above image to see more relevant data (Credit: AdMob) |
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Click the above image to see more relevant data (Credit: AdMob) |
second-most popular device is the iPod touch, at 7.4-percent, which isn't even a phone.
Focusing exclusively on the U.S., Apple leads across all categories. The iPhone represents 16.8-percent of U.S. Internet requests from all mobile phones. The iPod touch (yes, we know it's not actually a phone) comes in second with 12.3-percent of requests. Combined, these two Apple devices generate 39.1-percent of all Internet requests for mobile phones in the U.S. The next-most-popular phone is the Motorola RAZR V3, with 5.9-percent. AT&T Wireless--the only U.S. carrier that is licensed to use iPhones on its network--has more than half of its Internet U.S. Internet requests from mobile phones coming from Apple devices (presumably, almost of all of which is from iPhones).
The mention of the iPod touch also serves as a reminder that mobile phones are not the only mobile devices accessing the Internet. Many mobile devices, such as laptops, MIDs, some location devices, and even niche devices like the Eye-Fi are utilizing Wi-Fi signals from hotspots and other Wi-Fi signal providers. In fact, AdMob reports that "8% of total US requests are generated over WiFi." As to which market-area has the greatest number of
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Click the above image to see more relevant data (Credit: AdMob) |
If we crunch all of these numbers, we come to the very unscientific conclusion that more iPhone users live and work in the New York City than anywhere else. Based on the number of iPhones we see in use on the subway, on the street, and in Starbucks, we might not be far from the truth.