Lexar 128GB Echo SE USB Flash Drives Keeps Things Backed Up

The race to "bigger" is never-ending in the storage department, even when we're talking about USB flash drives. Recently, USB drives have hit somewhat of a ceiling, with 256GB being the largest that is advertised to consumers. But Lexar has a better idea. Rather than pushing things even larger at price points that no average person could afford, they have tweaked their Echo SE line to create an entirely new kind of product.

The 128GB Echo SE looks like a standard USB flash drive, but it's actually far more than that. The device is an auto-backup drive that begins to back up your hard drive as soon as you plug it into your computer. This is particularly useful for those with 120GB or smaller SSDs, or in netbooks with 120GB or less hard drives. Quite a few of the cheaper, lower-end notebooks have hard drives smaller than 128GB, and this basically allows users to back up their entire HDD without thinking about it. Just leave the drive plugged in, and everything's backed up. Simple!

The only thing that isn't so simple is figuring out how to come up with the $349.99 that it will cost you.

Lexar Media Announces High-Capacity 128GB Echo SE Portable Backup Solution

Small-Sized Drive Provides Flash-Based, Secure Backup Solution for Netbook and Notebook Users

Echo SE Key Messages:

* High-performance, ultra-portable, flash-based backup solution designed for netbook and notebook users
* High-speed performance-up to 28MB/s read and 10MB/s write*
* Activates when plugged in, providing automatic, continuous backup
* 128GB capacity enables users to fully and continuously back up large volumes of data in one location
* One of the smallest 128GB backup solutions on the market
* Built-in, no-touch software automatically backs up files in use, with the optional 128-bit AES file encryption

Fremont, CA, June 20, 2010 – Lexar Media, a leading global provider of memory products for digital media, today announced the addition of the 128GB Echo SE backup drive to the popular Echo line of portable backup solutions. Designed to protect valuable data on netbook and notebook computers, the Echo SE drive now offers up to 128GB of storage, allowing users to automatically back up more essential files – anytime, anywhere. Once backup is complete, the Echo SE drive easily slips into a pocket or bag for portability with the knowledge that critical files are backed up if a laptop is lost or stolen. More than 15 percent shorter than other 128GB backup drives, the high-performance Echo SE provides a way to easily backup data, with the reduced risk of accidental in-drive damage. For more information on the Echo SE backup drive, visit www.lexar.com/echo.

High-performance Echo SE is an ultra-portable drive that easily plugs into a computer's USB port to perform automatic backup of files, at read speeds up to 28MB/s and write speeds up to 10MB/s.* The drive is interoperable between Windows® XP, Windows VistaTM, and Windows 7, as well as Mac OS® X operating systems, allowing data to be seamlessly accessible whether using a PC or Mac® computer. The Echo SE backup drive is available in capacities of 16GB, 32GB, 64GB and 128GB.

"When it comes to backup solutions, a higher capacity means larger amounts of data can be easily and conveniently protected against loss," said Jyh Chau, senior product marketing manager, Lexar Media. "We are pleased to announce the addition of the 128GB drive to the Echo SE line. With its automatic, customizable software capabilities, consumers living a mobile lifestyle can now back up a large number of files on a single drive."

The 128 GB Echo SE drive is available through online retailers Amazon.com, Newegg.com, Buy.com, Insight.com, PCconnection.com and Zones.com, as well as on Lexar.com.

The Echo SE drive includes versatile, built-in backup software developed by Dmailer for Lexar. Key features include targeted file backup, which stores only specified files and reduces wasted disk space, and file versioning, which backs up a history of files and allows the retrieval of previous versions. The software also offers the ability to create multiple backup plans for multiple computers on one drive. Additionally, the software offers optional 128-bit AES encryption, enabling protection in the event of drive loss.

The Echo backup drive product line also includes the plug-and-stay, low-profile Echo ZE, one of the smallest USB drives in the world at 20.1 by 15.1 millimeters. The Echo ZE is available in capacities of 8GB, 16GB, and 32GB.

For more information please visit www.lexar.com.