Iomega Touts Portable USB 3.0 HDDs at USB 2.0 Prices

Do you hear that noise? That's the sound of Iomega tooting its own horn. Why, you ask? Iomega claims to be moving all of its USB 2.0 portable hard drives over to the new (and much faster) SuperSpeed USB 3.0 interface, starting with the Iomega eGo lineup. But that isn't all. Iomega also promises that these newly spec'd drives won't cost a dime more than their slower USB 2.0 brethren.

"As a market leader in external hard drive solutions, Iomega is proud to be the first to move towards an all USB 3.0 portable hard drive lineup – and at no extra price premium to our customers," said Jonathan Huberman, president of Iomega Corporation and the Consumer and Small Business Products Division of EMC. "With a super fast USB 3.0 interface delivering speeds of up to 10 times that of USB 2.0, super tough with a 7-foot drop spec that’s twice the industry average and super secure with AES 256 hardware encryption, Iomega’s eGo Portable Hard Drives will be the premium must-have portable storage product. Factor in our bundled software Protection Suite with popular titles such as Iomega’s QuikProtect, v.Clone and Trend Micro’s Internet Security, and that makes Iomega’s USB 3.0 eGo Portable Hard Drives an exceptional premium solution at the same price as most entry level basic USB 2.0 products."

This won't happen overnight, but over the course of the next several months, and beyond. Iomega says it plans to port all eGo Portable Hard Drives in 500GB and 1TB capacities to the new SuperSpeed interface by early October. And then in the first quarter of 2011, Iomega will shift its focus over to the Prestige Compact Portable Hard Drive line. Following that, all other Iomega products will perform the SuperSpeed shuffle. Groovy.