Intel Ramps Up New

by Marco Chiappetta — Monday, September 18, 2006, 03:03 PM EDT

Intel Ramps Up New 'Multiply' Campaign For Intel Core 2 Duo

SANTA CLARA, Calif., Sept. 18, 2006 - Intel Corporation today announced a new integrated branding campaign named "Multiply," which is focused on Intel Core 2 Duo, the world's best processor. The campaign represents Intel's most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology.

"The way people use technology is profoundly transformed by Intel Core 2 Duo," said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel. "Multiply' captures the power and excitement of an incredible technology - the power of multi-core technology to deliver computing the way it was meant to be."

"Multiply" uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor- based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives. READ MORE...

Tags: Intel, RAM, amp, AM

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com